1. FASHION AS COMMUNICATION

fashionCommunication

TODAY’S LECTURE ON PREZI

 

KEY TERMS
Shelter and protection
Modesty and sexuality
Class and Status
Conspicuous consumer
Uniform and tie-symbols
Semiotics

Language and legibility
Fashion as Ideology

SUMMARY
This session examines what clothes are for and what we mean when we describe them as fashion. The key theoretical prism is semiotics, the study and interpretation of signs and symbols. In fashion, semioticians have sought to reveal the ideologies transmitted through dress (e.g. Roland Barthes, The Fashion System. 1967). This is a matter made difficult since key fashion elements – such as colours, textures, postures – “have quite different symbolic references in different areas” (Fred Davis, Fashion, Culture, and Identity, 1994).

COMM14

Model of clothing in context: Damhorst, Mary L. Dress as Nonverbal Communication in ‘The Meanings of Dress’, Eds Mary Lynn Damhorst, Kimberly A. Miller-Spillman, Susan O. Michelman. Fairchild 2005

INTERACTIVE LECTURE LINK
Dress as Communication

MATERIALS
Fashion Communication Adobe PDF Document

TRY THIS AT HOME
Cultural Capital: Watch the film and write a paragraph about how the ideas relate to taste in dress. How does one benefit from demonstrating dress taste?

REQUIRED READERS
Fred Davies. Do Clothes Speak?
Yuniya Kawamura. Chapter 6: Adoption and Consumption of Fashion. Fashion-ology: An Introduction to Fashion Studies. 2004. Berg
Patrizia Calefato Chapter 4. Taste Between Common Sense and Received Meaning. The Clothed Body. 2004. Bloomsbury

RECOMMENDED READERS
Damhorst, Mary L. Dress as Nonverbal Communication in ‘The Meanings of Dress’, Eds Mary Lynn Damhorst, Kimberly A. Miller-Spillman, Susan O. Michelman. Fairchild 2005
Kigouron: How clothes make us human [CONFERENCE] ‘Report on the 2012 Japanese Association of Semiotic Studies conference at the Kobe Fashion Museum’
Hurlock, E. The Psychology of Dress 1929
Alison Gill, Deconstructing Fashion, ‘Fashion Theory: A Reader’ Routledge. 2007
Beverley Gordon American Denim: Blue Jeans and Their Multiple Layers of Meaning,  in ‘The Men’s Fashion Reader’ Berg 2009
Barthes, Roland, ‘Mythologies’. 1972
Rebecca Arnold, ‘Fashion: A Very Short Introduction’ Oxford 2009
Anne Hollander: ‘Seeing through Clothes’. 1978
Alison Lurie. ‘The Language of Clothes’. Holt. 2000

USING ONLINE SOURCES & ARCHIVES
UAL Collections & Archives
BFI Archive resources online

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